January 21, 2013

Its all about execution, not ideas

We all bathe in the same mental fountains, but what differentiates us is how we do it. An excellent post by @joulee.

Ideas are cheap. You can buy thirty for a round of drinks at your neighborhood bar. Unless it is that rare, giant-squid-footage of an idea (which—again—yours probably isn't), don't drag it onto an altar and pray to it every morning.

Save that praise for the product at the end of the road—the thing you built and tweaked and fiddled with your hands. Save that for the story you crafted in its entirety, each word extracted from you like teeth because that's how personal it was. Save the glory—the pride—for the art that comes from the blood and sweat and time and tears. There is no clearer way to say it. 99 times out of 100, it's the execution that counts. It's the idea scrawled and captured and coded and edited and made frightfully real. 

It's your work, and hopefully it's your best work.

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