I'm really excited about the announcement for Facebook Graph Search.
Facebook Graph Search adds so many more dimensions to search. Just like the photo shows, you can search for restaurants in London your friends have been to, or for restaurants your friends that live in London liked, or for restaurants your friends with a lifestyle similar to yours frequent... endless possibilities. It adds a layer of personal proximity.
When Bing, Yahoo and other search engines (local, travel etc) start integrating it into their search results, things will get really interesting. The real threat for Google will begin, since its own social graph search from Google+ is much shallower.
I wouldn't be surprised to see the Yelp/Google deal happen now. Also Graph Search on mobile in combination with gifting, will be a killer app and a definite threat to Amazon. I would love to see a hybrid that combines Siri, Local & Facebook Graph Search, all in one.
Facebook Graph Search is a big deal, and will be a game changer for search.
Its going to be very interesting to see how things play out.
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