What does Success in Social Media look like?

Absolutely staggering and exciting stats for the future and present state of social media.

• Social Media has overtaken pornography as the #1 activity on the Web
• Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of Greece, Sweden, Israel, Chile, North Korea and Australia
• 95% of companies that use social media for recruitment use Linkedin
  

Brands & companies need to understand why they want to invest in social media, but most forget to ask "What does success look like?".

They think the same metrics we use to measure success in other areas – like impressions and click-through rates – will be useful for social media. And even though some of the traditional marketing metrics apply to social, what they need to keep an eye on, is their digital influence over time.