Individuals on the web are media properties. They generate impressions and serve leads, just like traditional media. Individuals surf from app to app, cultivating massive followings, generating millions of impressions and serving thousands of leads.
I recently came across an interesting monetization service called Shortbord, which lets individuals sign up to get endorsed by the companies they love.
Companies, can target their core demographics and offer a price for endorsement for a fixed amount of money and finite period of time, in order to promote their brand to everyone within the individual's bubble.
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