The Silent Click

Research shows that display ads are effective even when people don't click on them.

Key points from the research:
- The Click Isn't Everything
- Display Impacts Search 4 Weeks After Exposure
- Branded Display Improves Advertiser Site Engagement
- Branded Ad Campaigns Improve e-Commerce Spend By An Average of 7%
- Efficacy of Branded Advertising Is Material

You read more about this topic at uroborus's cave!