I was watching @LeWeb live on YouTube the past couple of days, when @juandiegocalle (CEO of @dotco) had a brief talk with @loic, about what is happening with domains on the Internet.
From what Juan said, Google, Amazon and the other big guys are competing in the domain market, claiming the right to become the owner of TLDs like .movies, .music or .books and other basic words, by paying $185k to ICANN (How did the .co TLD become so popular?).
ICANN has received a total of 1,930 applications, with Google submitting more than 100 applications, for the suffixes .app, .buy, .blog, .android, .chrome, .car, .cloud, .docs, .earth, .eat, .fun, .hangout, .home, .music, .movie, .mail and .map. There are currently 231 competing applications in total. Amazon is competing with Google for many domains like .app, .buy, .cloud and .book. The most contested domains are .app, .home and .inc. For now Apple's application for .apple remains uncontested.
@davewiner thinks ICANN is wrong in its decision:
[...] this is clearly going to cause more problems like the terrible gridlock that's forming over software patents. Companies fighting over our future, with the rest of us left as bystanders, pawns. We could see the patent mess coming years before it did, but weren't able to head it off. This time we can and must. permalink
This may have been an interesting experiment in the abstract, worth doing so we could find out what the problems are. We owe our thanks to the potential registrants for showing us so clearly. Now the answer should be an emphatic No. The TLDs we have are fine. There is no shortage of names that this is needed to address. Let's work on solving problems, not creating new ones.
You can find the full list of applications here.
I wish I had $185k laying around to apply for my own TLD, but instead I applied and purchased 3 .co domains :-)
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