This position requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. The role requires an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness.
The ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, bidding strategies, creative testing, and analytics.
This is a full time position, based in Athens, Greece.
Responsibilities:
- Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met
- Direct SEO efforts, including tracking measurement metrics, analyzing results, and working with technology and product management resources to optimize natural search results
- Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc. Primary point of contact and subject matter expert for paid search with both internal and external contacts
- Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid and natural search programs
- Manage client relationships for SEM/SEO projects
- Proven experience in Search Marketing.
- Deep knowledge of SEM and SEO, and working knowledge of current and emerging trends and technologies
- Experience using Google AdWords, and other PPC platforms
- Experience with A/B testing
- Advanced knowledge of Excel
- Strong written and verbal communication and analytical skills
- Excellent time and project management skills
- Creativity, teamwork and strong attention to detail required.
Anemone was founded in 2003 and is a leading interactive agency in Greece, that offers high quality services for Display Advertising, Search Marketing (SEO & PPC) Marketing, Social Media Marketing and Web Analytics.
Anemone has been certified by Google as “Google Adwords Qualified Company", managing search campaigns budgets in excess of 1 million euros in 2009. Anemone's direct clients for Search Marketing, include: Airtickets, Bidster, Byte, Olympic Air, Palo, Ricardo etc. Additionally Anemone provides Search Engine Marketing services to numerous advertising agencies.
If you are interested please send me your CV
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