80% of UK Brands don't believe in Social Media

— More than 80% of UK marketers say Social Media doesn't have any impact on their brands

— Nearly 2/3 don't have a social media strategy for their company

— Still 2/3 of respondents say their company boards don't understand social media

— The majority, "88% think that the Board chooses not to support it"

— Just 1/3 of respondents felt that it was their responsibility to 'take the lead' on developing their company's social media strategy