Πρόσφατη ανακοίνωση της JupiterResearch αναφέρει πως στα επόμενα πέντε χρόνια η online διαφήμιση σχεδόν θα τριπλασιαστεί. Από τα $6.6 δις που ήταν το 2003 υπολογίζεται πως θα φτάσει τα $16.1 δις το 2009.
Συγκεκριμένα ο Gary Stein αναλυτής της JupiterResearch λέει:
"The growth in online advertising is the product of all the progress that Web sites and technology providers have made in the last two years. We've seen companies very actively working to make the Internet a more attractive advertising medium. With targeting technologies, the discovery of search by major advertisers, and real measurement and planning tools, the Internet is ready to fulfill its early promises of effectiveness, reach and trackability."
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