"Advertising agencies have become an antiquated broker business, selling space to clients with creativity thrown in for free... The result is a marketing world that is ad rich and idea poor. Consumers don't want to be bombarded with ads -- they want to be inspired by ideas that will change their lives. Ads create transactions, ideas create transformations. Ads reflect our culture, ideas imagine our future."
Δεν θα πω περισσότερα, αφήνω τα σχόλια σε σας. Βέβαια αν θέλετε να διαβάστε περισσότερες από τις σκέψεις του κ. Reiman, μπορείτε να προμηθεύτείτε το βιβλίο του "Thinking for a Living: Creating Ideas That Revitalize Your Business, Career & Life"
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